Employers often ask us about how they can promote their jobs, attract quality hires and demonstrate the return on investment (ROI) for their recruitment advertising sources. Specifically, they want to know how to allocate their budgets across the recruitment sources that are providing the best quality applicants and confidently defend their spending decisions.
Using an Applicant Tracking System (ATS) gives employers the advantage of being able to track the effectiveness of recruitment sources. By following how candidates have come to click on and apply to your jobs, you can use metrics to inform an evolving recruitment strategy. (Visit our ATS Integrations page for information on how to integrate your ATS with Indeed).
An ATS will often ask job seekers how they found out about a job when applying. At times, job seekers are presented with hundreds of sources to choose from. This is problematic not only because some of the choices are no longer valid but also because the correct choice is not listed. At other times, employers allow candidates to fill in an open-ended response form. Candidates may leave this form blank or respond with terms that can’t be easily understood. Occasionally, employers don’t ask where candidates heard about a job until they’ve already been hired.
Companies that rely on this type of manual tracking end up with inaccurate data in their hiring systems, making it impossible to accurately measure the effectiveness of their online recruitment sources. Fortunately, most ATSs offer automated candidate source tracking, a way to accurately track the source of online applicants by automatically identifying where they come from. In addition to giving employers more reliable data, this makes the application process simpler for job seekers who don’t have to manually tell employers where they found out about a job.
If your ATS offers automated tracking, it’s worth taking the time to make sure that it’s set up to track the performance of all your online recruitment sources. If your company doesn’t use an ATS, don’t worry. Indeed has technology available at no charge that will allow you to track the applicants you receive when advertising on our site.
To learn more about effectively tracking the results of your recruitment advertising, download The Four A’s of Recruitment Advertising: How to Track Results and Make the Most of Your Budget (PDF) — our free ebook that provides a step-by-step process on how to track candidate source and measure your recruitment advertising results.