As the fierce global competition for the best talent ramps up around the world, where will candidates come from and how will employers attract people to the locations where jobs are available?
The latest report from the Indeed Hiring Lab, Where People Search for Jobs: Cross-Border Labor Mobility, examines what motivates people to look for jobs in another place, combining job search data with economic analysis to answer some of today’s most challenging questions about the movement of the global workforce.
In the original research conducted for this report, we studied people’s actual job searches, comparing their current location to the place they’re searching in. As opposed to historical or survey data, this approach enabled us to map the world of job search in the present. The graph below shows where candidates from 53 countries and economies with Indeed job sites search for jobs — revealing that 9.1% of global job seekers conduct cross-border job searches.
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People often think of only the local population as being the main competition for local jobs, but if a relatively large number of outsiders are also looking for jobs in that area then the labour market may be more competitive than it appears. Our research revealed that there are effectively three global labour destinations: the US, UK and Canada. These countries attract candidates from all over the world, with the US receiving searches from 50.2% of international job seekers.
In looking at emerging markets (Brazil, Russia, India and China, in particular), we found that India is the only market with notable appeal to job seekers in other countries. The report contains in-depth analysis of those key locations and other markets worldwide, providing a view of which countries and economies are most attractive along with with keywords job seekers are using to find jobs in those places.
Turning our attention to Australia, we found that it is the third most popular destination for oil and mining related searches. Overall, 11.3% of people looking for jobs in Australia are currently located outside the country. Job seekers looking for opportunities in Australia are primarily based in the US, the UK, New Zealand, Canada and India. At the same time, people in Australia are looking for jobs in the US, India, Japan, the UK and Canada — 24.9% of job seekers in Australia are looking for jobs somewhere else.
Where People Search for Jobs offers an expanded look at the global talent supply and where candidates are coming from. By revealing the interests and intents of job seekers today, the free report uncovers the opportunities for employers to attract and retain the candidates who are relevant to their jobs, while also supplementing existing labour mobility analysis on why and where people move for work.