For the past month, the World Cup has captured the attention of the entire planet, and this year’s tournament is being recognised as the most engaging global sporting event of all time, drawing in more viewers, analysis and passion than any other in recent memory.
A record 171 goals, Spain’s surprising exit, Brazil’s stunning defeat, and other events throughout the month all resulted in unrelenting enthusiasm from fans and massive disruptions in daily patterns — including job search.
So, while data pours in on what people were doing during the World Cup, we were curious about what they weren’t doing.
Job search declined worldwide during the World Cup final
During the final game between Argentina and Germany, job search in those countries dropped off significantly. Other countries also turned their attention to the game, which broke all-time viewership records in markets across the globe. Here are the countries who were most distracted from job search during that game:
In most countries, mobile job search declined less than desktop
Indeed is the world’s largest job site and people are regularly searching for jobs on Indeed throughout the day, with web traffic peaking at 9:00 AM local time and mobile traffic peaking at 8:00 PM. The chart below shows job search traffic on desktop and mobile in individual countries during the time of key World Cup matches, we were able to see the extent to which people were glued to the game.
Of the games we analyzed, job seeker behaviour in Australia during the Socceroos game against Chile is an exception in terms of mobile job search decreasing less than desktop, and in general, the game doesn’t appear to have caused much of a disruption. While soccer is largely reported as the fastest growing sport in the country, it looks as though the rising popularity of the sport was not enough to distract Australians from their daily routines.
Across the globe though, it’s no surprise that mobile job search declined less than desktop, since we already know that people use mobile to multitask. With 50% of job searches on Indeed coming from mobile, it’s worth noting that job seekers are still more engaged on their smartphones and tablets, even at their most distracted.
The World Cup is the largest sporting event in the world, and provides a look at how a large population of enthusiastic fans divide their attention over the course of the tournament. As mobile becomes increasingly important for job search and nearly every other activity, future events will continue to deliver insight into how mobile impacts audience behaviour over time.