Australia boasts one of the world’s highest mobile penetration rates, at 12 million out of a population of 23.5 million. People are now accustomed to accessing any information at any time, wherever they are. This shift in consumer behaviour has inspired innovation across all types of industries, including travel, retail and financial services. Now, the recruitment industry is being disrupted as well.
A survey conducted by Censuswide on behalf of Indeed reveals how people are using mobile in their current job searches, providing insight into the barriers they encounter and how their experience could be improved.
Today, 76% of Australians would apply to jobs on their mobile devices if the process were simplified — an unprecedented opportunity for employers to reach their talent audience at the moment when they’re receptive to a career move.
Three key trends from the study show a mobility mismatch between job seekers and employers.
1. At every age, job seekers are looking for convenience
Convenience was cited by 55% of people as the core driver of mobile job search. 65% of people are using their mobile devices to search for jobs, and this trend isn’t isolated to younger job seekers. While 80% of job seekers under the age of 25 use mobile devices, 52% of people aged 35-42 and 31% of those above the age of 45 are also using a mobile device in their job search.
2. There are significant barriers to applying to jobs on mobile
While candidates understand the benefits of mobile job search, there are still technological concerns that employers have yet to overcome. 35% of Australians were discouraged from using mobile applications as they fear their application won’t look professional, with more than one in four thinking that they can’t attach multiple documents, such as a list of references and cover letter.
3. People want to take their job search with them
Candidates today are conducting their job searches when it’s convenient for them, with 57% citing their device’s closeness to hand as a top reason they turn to mobile. 47% apply via mobile because the process is quicker, while 39% like to look for jobs while they’re on the go.
The research shows that people in Australia welcome the rise of mobile job applications, despite the fact many companies don’t offer a mobile-friendly apply process.
With our recent acquisition of MoBolt technology, employers on Indeed can easily create a custom, branded career site, and accept applications for jobs on any device. Unlike any other solution of its kind, our technology integrates with any applicant tracking system and requires absolutely no IT integration. If you don’t have a dedicated career site, you can post your jobs on Indeed and your jobs will be appropriately displayed on mobile devices — ready to receive applications from mobile candidates.
Any employer can seize the mobile opportunity. Contact us to learn more about how Indeed can help you reach candidates on wherever they are.