The 3 Reasons Great Candidates Don’t Apply (and How to Fix It)

In an era dominated by technology, people’s time is increasingly spent on their devices. Nielsen reports that each month, Australians spend 38 hours on their desktops and laptops, 29 hours on their smartphones and 24 hours on tablets. As they use and move between these devices, people expect to find information quickly and easily–simply put, there are many types of media competing for their attention.

When it comes to job search, this means that employers need to have application processes that engage job seekers every step of the way. In the talent-driven economy, the most in-demand candidates have many job options and most likely won’t take the time to complete a poor application process.

So how can you ensure the most talented candidates complete your application? Here are three reasons your application process may be leaving great candidates behind, and what you can do to make the experience easier and more accessible for prospective hires

1. Your job descriptions are too short or lack detail

An enticing job title and description are crucial to attract great candidates. The most successful ones act as the hook for candidates to apply to your jobs.

When writing a job description, focus on the requirements of the role using a detailed description of the day-to-day experience and company culture. And the more detail, the better—job descriptions between 700 and 2,000 characters get 30% more applies on average.

2. Your application includes too many screener questions

42% of job seekers cite the lengthy applications as the most frustrating part of the application experience. While it’s tempting to have a lengthy application with a lot of screener questions to weed out unqualified applicants, we found that including 30 screener questions reduces applications by 50%, and over 45 questions reduces applicants by almost 90%.

Lengthy applications might eliminate poor candidates, but they take out the great ones as well. Removing excessive screener questions when possible reduces the complexity of your application process while improving the experience for job seekers.

3. Your application isn’t mobile friendly

54% of worldwide job search traffic on Indeed comes from mobile devices, but relatively few employers offer a mobile-friendly application process. Candidates may be able to find your job postings via mobile, but application processes that make it difficult to read a job description or apply from a mobile device risk losing these applicants altogether.

Additionally, 76% of job seekers would apply via mobile if it were more accessible, indicating that having a mobile-friendly application experience is essential to convert more people into potential applicants.

By enriching your job description and simplifying the steps to apply, your job posting will be optimised to receive even more applicants, including great candidates you may have missed otherwise. To learn more about how your candidates are searching and what appeals to them, get your free copy of our ebook: 5 Tips for Attracting Great Candidates to Your Jobs.