As an employer, you’ve probably encountered baffling situations now and then that you can’t explain—such as posting a high quality job with a great salary and benefits, only to receive few candidate applications.
Wouldn’t it be nice if you could understand more about what’s going on with your job postings and learn more about them by seeing everything—from what the highest and lowest performing postings are to how you can better spend your budget?
If you’d like to optimise your recruitment strategy and better understand your job performance, Indeed Analytics is a useful tool. Maybe you’ve heard of it, but haven’t tried it. Perhaps you don’t know what it is at all.
In this post, we’ll take a quick look at what Indeed Analytics is so you can be on your way to working smarter and not harder to get the most from your job posts.
What is Indeed Analytics?
In short, Indeed Analytics is a platform that gives you the tools and insights to optimise your recruitment strategy. You can use it to learn about what’s working with your jobs, what’s not and how to improve performance.
Mastering the tool can free up time and allow you to be more targeted with your recruiting. Best of all, it’s easy to use, so you don’t have to be afraid of analytics or numbers.
With Indeed Analytics, you can utilise many helpful features to meet your recruiting goals.
Dashboards: Get at-a-glance overview of Indeed performance
Intuition only gets you so far. The bigger questions, such as “Where should I spend?” and “Should I optimise for mobile or desktop when posting a job?” are more complicated. You don’t want to allocate resources without knowing exactly what you’re doing.
With the Indeed Analytics dashboard, you can get at-a-glance overviews of how your jobs are performing. You can identify your highest and lowest performing jobs and campaigns, as well as measure the impact of sponsoring a job by seeing your spend on sponsored jobs.
You can also compare job seeker engagement between mobile and desktop to determine how to optimise your postings and application process.
Reports: Deep dive on job and campaign performance metrics
When you have time to take a closer look and are ready to dive deeper into what’s going on with your jobs and campaigns, go to Reports for an in-depth look at your budget and job performance.
Compared to Dashboards, Reports are much more granular and include detailed metrics. With Reports, you can more specifically see and understand how your jobs are performing and where to focus, as well as how your budget is being spent.
A variety of different reports are available, including Sponsored vs. Organic, Desktop vs. Mobile Sponsored and Desktop vs. Mobile Organic. Within the Reports are metrics, which includes such measures as impressions, cost-per-click and cost-per-apply. It’s helpful for the user to understand these metrics in order to make them actionable.
Another useful feature of Indeed Analytics is its Self-Serve Capabilities. With this feature, you’re able to export and share these reports in the event you want to collaborate with key stakeholders on performance.
This can be done by either downloading the report or creating a link, in the case that the person you’re sharing with also has access to Indeed Analytics.
It’s much easier to recruit when you understand the performance of your job postings. Mastering the tool allows you to use insights from your Indeed Analytics reports to improve the way you spend on jobs and drive your recruitment strategy—and in turn get better results and higher quality job candidates.
Ultimately, Indeed Analytics will help you hit your hiring goals with less work and more insights compared to before. You can work smarter, not harder, freeing up time for other tasks, such as engaging with your job candidates one on one.