How has December managed to creep up on us already? Here we are again picking names out of hats for that much loved (or loathed) office tradition—Kris Kringle. Whilst you’re probably busy attending Xmas lunches with clients, office parties with your colleagues and planning your summer holiday, it’s NOT the time to slow down your hiring game.
There’s a perception that nobody’s looking for jobs in December as everyone’s on holiday. But at a time where an increasing number of Australians are online, why not use the festive period to get ahead of your competition in the hunt for new talent?
With many companies wrapping up operations for the new year, this is your chance to make a move. Employers who wait to hire when everyone has returned their from summer holidays may miss the boat, as job posts boom in January, but so does search activity.
Here are a few actions you can take now to help find new talent for your business:
1. Work on your image
While people may be getting physically fit and healthy as the weather heats up, you can focus on your brand and ensure it’s in good shape! Your employer brand matters more to employees than you might think. So what can you do to help improve your image? Well, if you haven’t already done so, claim your Indeed Company Page. It’s free to do so and you can customise your profile with a logo, company description, imagery, links to your website, social profiles and other relevant information about what it’s like to work at your company.
Your Company Page is also a place where employees (both current and former) can leave reviews. Almost 9 in 10 people (88%)* say insights into a company’s reputation would be important when considering a new opportunity. So take this time to read any reviews on your Company Page, find out what people really think of your business, and respond to feedback where appropriate.
2. Always be sourcing
Engaging prospective hires before a position becomes open or advertised is a great way to get ahead while your competitors are enjoying yet another slice of that great Aussie invention (or NZ, depending on where your allegiance lies)—pavlova. You can start building your talent pipeline right now using Indeed Resume.
Our talent database has more than 100 million resumes** allowing you to find candidates across every industry and location. You can target your search by education, title, location, company, skills and experience. Putting feelers out in December rather than waiting until January could put you on the radar of job seekers before they start their own search for a fresh start in the new year.
3. Be mobile friendly
It’s no secret we’re attached to our smartphones these days, but it appears Australians love their devices even more than the rest of the world! According to Deloitte’s 2018 Technology, Media and Telecommunications Predictions report, smartphone penetration in Australia is expected to surpass 90% by the end of 2018, while the rest of the world will take until 2023 to reach that level.
With more than 60% of search traffic*** on Indeed coming directly from mobile, it’s more important than ever for your jobs to be mobile-friendly. Posting your jobs on Indeed and using Indeed Apply (which ensures roles are mobile optimised and even facilitates job seekers to apply for jobs using their mobile devices) can help you leverage this nation of on-the-go, always connected job seekers.
Finding a new job is a common New Year’s Resolution, so positive word of mouth about your company at those casual Christmas gatherings can be priceless. Picture this. You meet someone new at your best friend’s BBQ and one of the first things established is what you both do for work. We’ve all been there and thought, “that sounds really interesting, perhaps it’s time for something new?” Don’t forget that you too can be your company’s biggest advocate!
For both employers and job hunters, taking advantage of the festive season could give you the best possible chance of finding your next hire or dream job.
Sources: *This survey was conducted by Censuswide on behalf of Indeed and surveyed 502 currently employed Australians in April 2018, **Indeed data, *** Indeed data.