Welcome to part two of Indeed’s Job Seeker Journey series! Each month, for the next two months, we’ll delve deeper into the journey of the average Aussie job seeker. Last month, we discussed what motivates Australians to look for new jobs and what it means for recruiters looking for top talent for their organisation. This month, we’ll examine where Australians look for new jobs, the tools they use, and what recruiters can do to ensure their job ads are showing up where and when it matters.
In last month’s edition, we discussed how more than half (52%)1 of the Australian job force find it important or extremely important to be aware of job opportunities, regardless of their employment status. While so many Aussies want to be aware of new job opportunities, more than a third (37%)2 don’t know what job they’re searching for when looking. Whether Australian job seekers find the job they’re looking for depends on where they are looking.
Where do Australians look for new jobs?
Online sites prove to be the most useful tool when Australians look for new jobs. In fact, 62% of job seekers prefer job sites, such as Indeed, for finding their next employment opportunity. However, while 62% of Aussies prefer job sites, only 54% actually used one in their last job search. Despite the difference, using job sites to look for new jobs is still well ahead of any other method used by Australians. Besides online job sites, 18% of Aussies prefer recommendations from family or friends when looking for a new job, and 15% prefer email newsletters and online job alerts.
Using online job sites can enhance job seekers’ chances of finding a new job
It’s no secret that in today’s digital world, including online job sites in your journey can help increase your chances of finding a new role, quicker. In fact, Millennials who used an online job site in their last search secured a position almost a month (28 days) sooner than their peers who didn’t.
Women in particular are most adept at finding out about jobs using online sites (59% for women compared to 48% for men). Women are also twice as successful as men at finding out about job opportunities through social media (14% for women compared to 7% for men).
However, when it comes to being approached directly by a company for a specific opportunity, men are twice as likely than women to find their next job opportunity this way (10% for men compared to 5% for women).
Job seekers in different industries prefer other methods to look for new jobs
While using online job sites is successful for the majority of Aussie job seekers, it may not work for everyone. For example, when Australians look for new new jobs in the automotive, transportation and government industries, they prefer to use industry-specific media. On the other hand, those looking for jobs in the education industry prefer email newsletters from online job sites.
Social media was most popular amongst hospitality and retail workers, with 17% of Aussie job seekers using it. Those in the hospitality, retail and food and beverage industries also often find jobs the old-fashioned way: a job ad posted in a window. However, most retail workers use online searches to find jobs (58%).
Are Australians getting the most out of their online job searches?
The eight percentage point gap between Aussies who prefer to search online (62%) and those who actually find their jobs online (54%) may indicate they are not searching on all the right sites to see the widest range of jobs. While some job search sites, like Indeed, will aggregate all the available job postings to make it simple for job seekers to see what opportunities are out there, others work on a pay-to-post model. This means, if Australians look for new jobs using only one job search site, they could be missing out on opportunities. In fact, 28% of Aussies who used more than one job site in their last search found a job in less than one month. So it’s important for job seekers to include a complete job search model when looking for new employment opportunities.
How can you ensure the right candidates are finding your open roles?
With over half of Australian job seekers finding their jobs online (52%), employers and recruiters need to be where people are looking. Only 11% of Australians look for new jobs on career pages that are hosted on a company’s website, so it’s important to have a holistic approach when it comes to posting job opportunities.
This means ensuring your job is not only posted on your company’s career page, but also on multiple online job sites, on social media, and via any other tools (such as newsletters) that are relevant for the industry and the particular role. As you can see, Australians look for new jobs using various different methods so as an employer and recruiter, it’s important for your openings to be across all of them to ensure your organisation doesn’t miss out on great talent.
1Methodology: This research was conducted by Decipher/FocusVision on behalf of Indeed among 1,000 Australian job seekers between June and July 2016.
2Methodology: Indeed partnered with Lonergan Research to survey 1,371 Australian workers in July 2018.