In today’s talent-driven labour market, more job seekers are turning online to find information about a company they’re interested in applying to. But, as a small business with a potentially limited online presence, what are the consequences of not having enough information online to engage with job seekers?
Unfortunately, the consequences could be dire for any organisation—with the majority of job seekers becoming automatically suspicious of a job opportunity if the company has no online presence. When it comes to small businesses, 69% of job seekers believe it is difficult to get insight into what a role at a smaller organisation will be like. As a result, 63% believe applying for a job at a small company is more difficult than a larger organisation. For small businesses who haven’t had the resources to invest in a robust online presence, job seekers could potentially be passing over your open roles. So, how can you start building your employer brand online to help attract candidates to your open roles?
Whether your small business has a dedicated career page or not, online job sites like Indeed can be a great way to enhance your online presence. With Indeed’s Company Pages you will be able to do more than just post your open roles. From uploading images and videos of the workplace, to providing employees a space to write reviews and answering job seekers’ questions, Company Pages can be an efficient way to start building your employer brand where people are looking—online.
To help you get started on your journey to enhancing your online presence, we’ve created an infographic with eight quick tips on how to make the most of your Indeed Company Page!
Methodology: Indeed partnered with Lonergan Research to survey 1,033 Australian workers in January 2019.