It’s that time of year again! The shops are filled with ornate wreaths and coloured tinsel, and your shopping trolley suddenly contains mince pies, pavlova and wrapping paper adorned with red-nosed reindeer. While you’re likely checking out of work mode and gearing into summer holiday mode, now’s not the time to drop your hiring game. Whilst it’s true that a lot of businesses shut down over the Christmas period—that doesn’t mean people aren’t thinking about their work prospects for the coming year.
In fact, December is prime hiring time because it’s when people have more time on their hands than usual to update their resumes and search for new jobs. Many of your competitors are also likely slowing down their hiring efforts with a lot of recruiters and hiring managers taking leave at this time. With this in mind, here are a few things you can do to help attract great talent and take advantage of December being prime hiring time.
1. Keeping up appearances
Whilst your employer brand should always be a priority, it can often be the thing you drop the ball on due to competing deadlines and other important day-to-day tasks. December is a great time to catch up on admin and ensure you’re doing everything you can to make your business an enticing place to work for those who are looking. Fortunately, improving your company’s online presence doesn’t have to be a time-consuming or costly exercise.
Whether your business has a dedicated career page or not, online job sites like Indeed can be a great way to enhance your employer brand. Every employer with jobs on Indeed automatically has a Company Page. If you haven’t done so already, claim your free Company Page. Once claimed, you can upload images and videos of the workplace, answer candidates’ questions, encourage employee reviews, and link to your social media pages and career page if your business has one.
First impressions matter, so give your hiring efforts the best shot at success this December by boosting your employer branding efforts.
2. Reaching out
Rather than waiting until January, get on the radar of job seekers in December, when they’ve got a load of spare time to start researching their job prospects for next year.
Engaging candidates before a position becomes open or advertised is a great way to get a head-start on your competitors. You can start building your talent pipeline right now by using Indeed Resume.
Our talent database contains more than 150 million resumes*, allowing you to find candidates across every industry and location. You can target your search by education, title, location, company, skills and experience. You can also sign up for resume alerts and get new resumes delivered straight to your inbox.
Nearly everyone is highly active on social media during the holidays. People are constantly checking social media and emails for messages from family and friends, so candidates are often easier to get in touch with. There’s even a good chance they will read—and respond to—your messages about new job opportunities.
3. Referring a friend
December is a cash-strapped time for most. Sales abound, there’s presents to buy, and people have likely forked out for flights and accommodation for a well-deserved summer getaway. If your company has a referral fee for finding new talent, there’s no time like the holiday season to remind employees there’s easy money to be made by referring suitable candidates (if they’re successful in getting the role).
Start by posting your job for free on Indeed** and then share the job post via email to staff who can then pass it on to their contacts. Referrals are often a good cultural fit and according to some surveys, are even more likely to stay on with a company long term.
Finding a new job is a common New Year’s Resolution, so taking advantage of the festive season could give you the best possible chance of finding your next great hire sooner than later.