5 Tips For Small Businesses to Attract Great Candidates to Their Jobs

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In today’s job market, talented individuals aren’t waiting around for their next role to magically land in their lap—they’re actively hunting for it. In fact, 70% of adults in Australia look at job opportunities at least monthly.

As a small business owner (or a recruiter for one) attracting talented individuals to your job ads can be tricky—particularly if you’re hiring for any of these 20 hard to fill roles. With a relatively low unemployment rate (by historical standards), and large corporations offering a slew of lucrative benefits when hiring for similar roles, it’s a candidate’s market. So, what can you do to catch and hold the attention of savvy job seekers who seem to have their pick of opportunities?

Well, it’s important to know what matters to job seekers when searching for their next job. We surveyed 1,000 Australian professionals and found that their number one priority when looking for a job is remuneration. This was followed by location, and flexible hours came in at a close third. So before posting your next job ad online ask yourself, ‘does this speak to job seekers?’ Will it keep their attention for more than a few seconds? Does it provide enough information for job seekers to be able to picture themselves in the role and outline what’s in it for them?

If not, they’re probably going to lose interest, click away and continue their job search. Mastering the art of writing compelling job descriptions is important in order to attract great candidates to your company. But there’s a few more critical considerations that if actioned can help you compete with other companies also looking to add to their workforce.

To help you find the right talent to join your growing small business, we’ve come up with five tips on how to attract top candidates to your open roles.

5 tips for attracting great candidates to your roles

Master the art of good job ads

Don’t just write a long list of required skills:

  • Clarify the type of candidate you’re looking for.
  • Provide insight into the company’s culture.
  • Outline employee benefits.

Streamline your application process

Don’t lose quality candidates by putting them through a lengthy application process:

  • Applying should be quick and simple to do.
  • Don’t ask too many screener questions.
  • Ensure the job can be applied for on a mobile phone.

Grow your employer brand

59% of job seekers say company reputation impacts whether they apply for a job*

Indeed Company Pages help job seekers find the right company based on their values and interests. Complete your profile and start building your employer brand today.

Invest to reach the right candidates

Many employers use Sponsored Jobs to be seen by top candidates. Find out how using sponsored jobs can help your jobs be seen by more candidates.

Use data to improve performance

Test the performance of different job titles to discover what attracts the most candidates. Play around with the copy in your job ads to see what works best.

To find out more about how advertising your jobs on Indeed can help you attract the right talent to your company, visit au.indeed.com/hire/companypages

Source: *Decipher/FocusVision on behalf of Indeed (N=1000).

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