Hiring Insights: Data to Help You Make Better Hiring Decisions

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Empathy, intuition and experience have always been essential to recruiting. But in today’s data-driven world, there is also a wealth of numbers available to help inform recruiting decisions too. Though, it can be tough to find the time to identify which data is important. And not only that: How do you find the time to master it, while still scouting for talent, building relationships with candidates, and filling those open roles for hiring managers?

Well, what we told you that you could access to easy-to-use reports based on reliable data that provided you with clear insight into local job market conditions, while also helping you to create job descriptions and other content designed to get results?

Exclusively available to Indeed Featured Employers, Hiring Insights consists of two reports: Market Insights and Candidates Insights, both of which are accessed through Indeed Analytics. These reports provide self-serve access to job market and candidate data for your roles and locations to optimise your recruiting performance—all built on Indeed’s millions-strong jobs database. So what are some of the ways you can use Indeed Hiring Insights? Let’s take a look.

Sales representative jobs in Sydney, NSW from June 2020

Evaluate the local job market with Market Insights

Let’s say you are looking to hire a “Sales representative” in “Sydney.” You can use the Market Insights report to get information specific to this job and location.

To help assess the competitiveness of the job market, the report will tell you the number of jobs posted compared to the number of job seekers for sales representatives in Sydney. You’ll also see the percentage of searches on mobile devices, and will receive a list of top search keywords for this job, which you can use to optimise your job descriptions.

There’s no limit to how many times you can do this—you have the option to search for up to five job titles at once and conduct as many searches as necessary.

Evaluate the talent pool with Candidate Insights

With the Candidate Insights report, recruiters can evaluate the talent pool for specific job categories. How? Start with a job category you’re interested in and Candidate Insights will produce a report based on the resumes in Indeed’s database.

For instance, if you’re looking for information on nursing jobs, you’ll receive insights on the number of potential candidates, popular companies that employ people in this field, plus the distribution of educational background and years of experience for these candidates. Furthermore, you’ll be able to see where these candidates are based, including an option to see locations where there is a high proportion of job seekers with the background that you’re interested in.

And just as with Market Insights, you can easily change the job category to create a new report, and there’s no limit to the number of searches you can make.

Are you a Featured Employer? If so, you can start using Hiring Insights today by accessing it through Indeed Analytics. If you’re not, here’s more about how to become one and start tapping into all the benefits it can bring.

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