5 Ways To Get More Candidates by Improving Your Application Process

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You’ve spent days, maybe even weeks, crafting the perfect job description for your open role. And after careful consideration and many revisions, you’ve finally hit publish on your job ad. But, what happens when the days, weeks and maybe even months go by but the quality applicants you thought you’d be receiving aren’t coming in?

While your job description could be one of the reasons why you may not be receiving many applicants, if you’re seeing a lot of abandoned applications, then it probably has something to do with your application process. Unfortunately, when you’ve spent so much time with your application process, it can be difficult to identify the things that could be causing frustration and stress for job seekers.

To help you figure out what could be causing candidates to abandon your job applications, and what you can do to encourage them to finish applying for your open role, we’ve gathered five things to look out for when optimising your application process.

1. Is your application too long? 
Companies lose up to 90% of quality candidates due to a complicated application process

One of the reasons why candidates may not be finishing your job applications could be its length. While it may be tempting to try to get as much information from your potential hire as possible at the beginning of the recruitment process, the more questions you include, the more likely they will get frustrated, or distracted and abandon it. In fact, according to research conducted by Indeed, companies lose up to 90% of quality candidates due to a complicated application process.1

So the first thing you can do to help keep candidates committed to your job application is reviewing the number of questions to see which ones you can omit. Remember, you can always ask for additional information after reviewing their application, or after conducting an interview— so only keep the questions you absolutely need.

2. Can candidates complete your application easily on mobile? 
It’s no secret that the majority of job seekers are searching and applying for jobs with their mobile phones. In fact, 75% of Indeed’s job search traffic worldwide comes directly from mobile users. So if your application process is not mobile friendly, that could be another reason why candidates aren’t completing it. In today’s digital age, having to zoom in and out to fill in your details is not only cumbersome, but also a deal breaker for many. As a result, it’s beneficial to take the time to make sure your application process is also optimised for mobile users.

If you don’t have the time or resources to optimise your site for mobile, you can use Indeed Apply to create an application that is easily accessible on any device—even mobile. This can be a quick and easy way to ensure your applications are mobile friendly, plus, job postings with Indeed Apply receive 26% more clicks than jobs without Indeed Apply, so you’re bound to connect with more candidates than before.2

3. Have you asked the same question twice (or multiple times)? 
After you’ve cut down the questions in your application, review them again to make sure you haven’t asked the same question (or a variation of it) multiple times. For example, if you ask candidates to upload their resume, but also re-enter their work and education history one-by-one, this can be a frustrating and tedious process.

Remember, job seekers are often applying to dozens of jobs a week (or even a day) while still working, taking care of their family, doing household chores, and more. So it’s important that your application is as easy as possible for candidates to complete—after all their first experience with your company often starts at the application process so you want to make sure you’re providing the smoothest candidate experience possible.

4. Can candidates ask questions during the application process? 
Providing as much information as possible during the application process can help decrease the number of applicants that fall off due to having unanswered questions. As a result, consider adding an FAQ section that answers some of the most common questions job seekers may have. If you’re not sure what kinds of questions to include, ask some people on your team to fill out the application as a test to see what issues or concerns they come across.

If you have the time and resources, you can choose to implement a chatbot that engages and interacts with candidates instead. This can help answer any questions applicants may have in real time, improving their experience with your organisation.

5. Does the application give an indication of how much time is left until it’s completed? 
Giving candidates an idea of how much more time they have to spend on your application can help improve their experience, while also reducing the likelihood that they leave the application unfinished. So consider adding a percentage of completion, or an estimate of the number of minutes until left to finish, in the bottom left or right corner. Keeping candidates in the loop of their progress with your application can help them feel more motivated to complete it, and can help eliminate the levels of anxiety they may be feeling by the unknowns of how much longer it may take for them to finish.

With the job application being one of the first experiences candidates have with your company, take the time to make sure it’s as streamlined and user-friendly as possible. Not only will this help improve the number of applicants you receive, but it can help improve your overall employer brand amongst job seekers as well. With these five tips, and a strong job description, you’ll be sure to attract quality candidates to your open roles who see through your entire application process until the end.

1Indeed data (worldwide)

2Indeed data (worldwide)

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