It’s possible that the stories are true and that a radioactive recruiter bit born marketer James Ellis years ago. All we know is that James Ellis has become a well-known podcaster, writer, speaker and consultant in the growing employer brand industry. He’s done everything from put a public Fortune 1000 brand on his back to building a 19-person employer brand activation team within the biggest recruitment marketing agency in the world. What drives someone to write, podcast, speak and work so obsessively toward revolutionizing the recruiting and talent industry? Coffee. Yes, he would like another, thank you. Podcast: The Talent Cast (http://thetalentcast.com) Website: http://employerbrand.consulting Twitter: @TheWarForTalent
There are a number of good books out there on employer branding. But the ones that have helped me the most have nothing to do with branding at all.
Most employer branding books are best for those who are just …
Lots of people think of employer brand as something “big.” They think that it requires huge budgets and that it is something expressed in football grand final commercials, at big showpiece conferences or with cool recruiting swag.
But not everybody …
We all want solutions, whether it’s at the doctor’s office, the IT desk or in our hiring systems. But in our zeal to find an answer, we sometimes misdiagnose the problem.
Say you have a nagging cold. One doctor may …
What’s the purpose of your job?
Hang on—that wasn’t meant to be accusatory. Companies often lose sight of what recruiting is really about, so I wanted to offer a reminder. The purpose of your job is to hire people. Your …
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